Turkish electric vehicle startup Togg on Monday unveiled a new sedan and announced plans to launch sales in Europe starting with Germany, aiming to enter the region’s largest and most competitive car market, Reuters reported.
The company introduced the T10F, a five-door electric sedan, and confirmed that its T10X electric SUV will also be available in Germany. Orders for both models will open at the end of September.
Togg has not disclosed pricing for either vehicle.
The automaker sold about 30,000 T10X SUVs in Turkey last year, its first full year of deliveries, and reported sales of around 21,000 units in the first eight months of 2025, up 42 percent from a year earlier.
Industry experts estimate Togg must sell about 200,000 cars annually to break even, underscoring the pressure to expand beyond its home market.
The push comes as EV startups worldwide face steep profitability challenges. US-based Fisker, Lordstown and Arrival have all struggled, while others survive on heavy investor support. VinFast has drawn billions from its founder to sustain operations, Lucid has received around $8 billion from Saudi Arabia’s Public Investment Fund, and Volkswagen invested $5.8 billion in Rivian this year.